Network, or multilevel, marketing is a method of marketing that is done person to person or one on one, and this method of marketing is also a method of directly selling to other individuals. Some examples of companies that use this type of marketing are Avon or Mary Kay, who use sales representatives to market products directly to the consumers in an intimate one to one format. The independent distributors who carry out these direct marketing methods will typically purchase products from a company to resell for a profit, or sell for a company while being paid by commission, but these distributors are incredibly important to the success of these companies no matter which method may be taken.
This is a type of marketing that has a seasoned history, and an even more compelling future. The popularity of network marketing has shown no signs of waning, and this method continues to grow in vast numbers. What sets this type of marketing aside is that it allows customers to get personal attention and advice from a representative experienced with these products, and this can help any consumer to feel as though they are making a more informed buying decision. The one on one benefit of network marketing allows the consumer to receive this advice from a trusted source, as those selling the products to them are likely to be friends, neighbours, relatives, or co-workers whom they already know and trust.
Statistics have shown that a wide variety of different people have found success in network marketing, and these include those of all educational backgrounds, age ranges, ethnicities, and levels of experience. The wide majority of those who perform one on one networking jobs do so part-time as a second job source of income, with a whopping 80%, proving that this is something that can be done successfully by today’s working professional.
The future of network marketing shows that this method of marketing is on the rise, as the benefits are well known to consumers and companies alike. Companies can benefit from a method of marketing combined with sales that allows representatives to give personal attention to customers who may be interested in their product, as it also provides a way for all types of individuals to hone in on their marketing prowess in generating a satisfactory second income. This benefit to both parties involved in the marketing allows this to be one method that shows no signs of slowing.