Social media is an excellent marketing tool for any sized business, and it can allow you to bring your products, services, and personal attention to the widest possible audience. For those just beginning in the world of social media marketing, this new strategy can seem a bit overwhelming, but there are several different tools that can help to make managing social media far easier and more effective.
Some of these tools are:
• Visually’s Google Analytics Report – Visually’s Google Analytics Report is an app that allows you to see an easy to interpret infographic based on your business’s website performance and activity. Free weekly reports inform you of your website’s search results numbers, social media traffic, the number of pages users have been visiting, and a plethora of other useful information which lead you to better using your social media and web marketing techniques.
• Buffer – Buffer is a program ideal for small business owners who may not have much time to allocate to social media managing. This very effective tool can be used to share posts through a variety of different social media outlets either in bulk or throughout the day, so you can take to other tasks while your social media presence stays on the up and up.
• HootSuite – HootSuite is a service that offers various pricing levels, with up to 5 social media accounts being free, and it allows a business to survey and manage multiple social media accounts at one time. Using HootSuite allows responses to important questions to be delegated to the proper employees, ensuring that no customer’s concern is overlooked.
• Social Mention – Social Mention is a program that provides search and data analysis when it comes to business social media. From unique authors, to mentions, to retweets, this tool allows a business owner to get an accurate and convenient feel of how his or her social media accounts are doing in terms of marketing at any given time.
• Edgerank Center – For social marketing through Facebook, Edgerank Center provides some very unique benefits. While Facebook may keep track of likes and mentions for a business related page, it does not measure how engaging the page actually may be or how often fans may actively interact with it. What Edgerank Center does is assigns each post an Edgerank score to show entrepreneurs just how their fans may interact with certain posts, thereby helping them to create more engaging techniques in the future.