Compared to the original dot.com boom, e-commerce has been settling in to a level of sustainable operations that is further enhanced by the integration of best practices in business and in online marketing. However, with electronics providing instant gratification at every turn, business owners will also need to stay on top of how these social and technological trends are also changing the expectations for reputable and trusted brands.
Although some of the projected concerns over alterations that may arise over the next year can be already addressed, others will simply need to be monitored in order to gauge how these events will affect small business owners.
In The Here And Now
Some of the changes that are already becoming evident directly relate to consumer habits.
- Purchase histories and motivations are gaining a greater degree of complexity in the decision making process. This is not only due to more options, but also due to more information which allows consumers to become more independent in thinking.
- Embracing the instant nature of e-commerce in all its channels generates stronger customer loyalty. While this can include delivery on products, it also includes better customer service, and the ability to instantly interact and resolve problems.
- Online businesses have also provided a shift in market control, in that consumer demands more highly dictate company success. Using metrics that reflect these customer trends provides insights into generating greater sales conversions.
Focusing on the rising trends that are currently already in practice can aid in sales and marketing, but other upcoming changes are more closely related to actual company operational foundations. This includes a stronger use of big data for informing major and minor strategy decisions, and optimizing how automated stock and order management is handled, to ensure speed of delivery and customer satisfaction.