Social media is an important tool for your ecommerce business. Social media generates leads, drives traffic, and provides an opportunity to expand your online brand presence and engage with your customers on an individual level. A good social media strategy can make all the difference for your brand. Here are the ways that social media can help improve your ecommerce business.
Social Media Drives Traffic
According to a recent article in Forbes, social media drives 31% of all online referral traffic. That is a lot of opportunity to promote brand awareness and customer action. Having an active presence on key social media sites like Facebook, Twitter, Pinterest, and Instagram offer your company a marketing platform where you can target and engage customers that you would otherwise not reach. Offering routine, informative social media content, that is appropriately tagged and presented can generate leads and drive traffic to your website.
Social Media Increase Online Brand Presence
If you are a small or newer company competing with large established brands, social media can be the best tool for increasing brand awareness. Offering unique, shareable social media content, can help you spread the word about your products and services and help you create a multi-dimensional brand identity. The best part about social media, is that you can increase your brand awareness organically and with a very low overhead, which builds trust and credibility in your field.
Social Media Creates Individualised Customer Service Experience
Social media offers a platform where you can directly engage with each of your customers. You can start conversations with content, provide a great place to answer questions, and address any issues that may come up. When customers receive individualised attention from your company, that will make a lasting positive impression and inspire loyalty and customer action.
No matter what industry you are in, social media is the best way to build your ecommerce business online. Social media is an amazing platform that you can use to expand your brand, find new customers, and provide a great customer service experience. So make sure that you take advantage of these amazing tools.