SEO is a business buzzword these days. It’s become increasingly important for businesses of all sizes, but it’s difficult to do right. Here are three common mistakes people make when it comes to SEO.
1. Focusing on just one thing. It doesn’t matter if it’s keywords, links, or social media, if you’re only focusing on one thing your SEO strategy is going to fail. In order for SEO to work it needs a comprehensive plan that integrates keywords describing your business into written content, titles, links, social media, meta descriptions, and everything else that describes your business online. They all need to be part of your SEO strategy, or the search engines will find another website that does it better.
2. Taking shortcuts. There are a lot of shortcuts in SEO, including focusing only on a small set of keywords, not writing great content, and not updating the content frequently. All of these shortcuts, as well as the countless other ways you can cut corners, will ultimately harm your SEO strategy.
3. Trying to do it all yourself. SEO strategies are hard. The entire picture involves a lot of elements that need to be constantly updated and altered. If you’re a busy entrepreneur you probably don’t have to create new, dynamic content for your website that’s SEO optimised, and you certainly don’t have time to create an entire website that’s built for SEO, so don’t. Hire someone who has the skills and expertise required for SEO content, social media, and websites. That will take the stress of you, and ensure that the job is done correctly.
Try to avoid these SEO mistakes any way you can, and stay updated on the latest news when it comes to search engines and online content. Staying up to date and avoiding these pitfalls will help your SEO strategy succeed.