It’s no big secret that running a successful blog can help keep your company in the public eye and ensure that you keep standing out online. Good blog posts improve SEO, showcase your products or services, establish you as a leader in your field, and help you build your brand.
However, constant content is the key to success with blog posts today, and for some it’s not always that easy to keep a constant output going. If you’re going to get the most from your blog, you’ll need to keep generating new blog topics and cover them appropriately. To keep your blog fresh, there are a few tips worth remembering.
• Think of your perfect customer and then think of what your blog should offer them. How will your products help them? What would interest them? What industry-related questions are pertinent to their interests? Asking these questions can help you come up with new content.
• Become a problem solver. Think of an issue or a problem that a potential customer might have, and then think of how your company solves that problem. Chances are that there are plenty of potential problems, which translates to plenty of potential blog posts.
• Don’t be afraid to ask your customers, either. Surveys give you plenty of information that you can use to create blogs, and they can be sent out via email, right on the blog or your website, through social media, or in person.
• Do some online research. Pay particular attention to social media and what people on sites like Facebook or Twitter are talking about. Look for your demographic and see what the conversations are focusing on and on what trends are going viral, then tailor your blogs accordingly.
If you’ll keep these basic tips in mind, you’ll have a steady stream of blog posts to keep your website fresh and timely – and keep you in the mind of your potential customers.