When it comes to having a business or a product, anybody will tell you that your success depends on your branding. It is really just common sense. However, what many people do not know is just how important is your brand? The answer to that question is that branding is very crucial to your success. When you think about branding, you may see packaging design for products, ad campaigns, logos, and slogans – just to name a few things.
Once you get the idea of specific branding designs, the most important thing you can do is register your design and have it trademarked. When looking at how important is your brand, you need to know that it is not going to matter if someone else has used your design, or something similar, first. This is why doing a trademark search is crucial to the beginning stages of establishing your company’s branding. Branding is what defines your company, whether you like it or not. When we see a red can with white or silver lettering, our brains automatically think Coca-Cola – even if it is not a can of Coke. So, yes, branding is extremely essential to the success of your business and your product or service.
It is important to note that you do not have to wait for your trademark branding to be registered in order to use it. Trademarks are protected under common law and therefore do not require registration to receive protection under Intellectual Property law. However, you will want to still do a trademark search to make sure that you are not infringing on someone else’s trademark with your branding design. The reason is that the common law protection is extended to the first person or entity to use the trademark publicly. That is another thing to keep in mind when deciding how important your brand is.
How important is your brand? In a word: very. You can’t have a successful business if your product or service is not distinguishable from the other companies who offer the same type of products or services. You want your company to stand out from the rest – just like Coca-Cola with their red cans with white or silver lettering. Until you have branding that helps people pick you out of the business/product line-up, you are just another face in an endless crowd. So, come up with a really good branding idea that no one else has thought of and you are well on your way to business success.