Social media is one of the best ways to build your brand and marketing your business online. However, many business leaders focus so much on things like Facebook or Twitter that they ignore other options out there. Instagram, for example, lets you build a stronger brand identity and can have a huge impact on getting more engaged with customers and followers.
With that in mind, it’s worth knowing a few tips that can help you build a bigger following on Instagram.
- Stay Creative – You may attract some followers with some basic content that is relevant to them, but to really stand out you’ll have to get creative. This can help you go viral and help build word of mouth. In short, stay creative with your content.
- Show You Care – Followers and customers are more likely to stick with your business if they feel like they’re appreciated. Taking small steps to engage with followers is important for letting them know that you value them. Just responding to posts or following them back, for example, can help with this.
- Stay Focused – It’s easy to fill up a feed with pictures of all sorts of things, but save that for your personal Instagram page. Instead, try to focus on keeping your Instagram feed focused on what matters. Only post things that are relevant to your business, or you’ll go off-brand quickly.
- Keep Working – All in all, it’s going to take time to find what works with your Instagram and what doesn’t. Keep these tips in mind, and keep experimenting. Don’t give up on your feed and be sure to post at least once per day – plus respond and comment on other posts. It takes work to build a good Instagram presence, but it’s worth doing and could reward your business dramatically.