What are comparison shopping engines exactly? They provide merchants with a lot of opportunity in terms of attracting new customers, increasing traffic and sales, and the ability to check yourself against your top competition. One of the most popular comparison shopping engines is none other than Google Shopping, and looking at this particular platform can teach you a lot about what comparison shopping does for you and why shoppers use them.
First and foremost, these engines provide potential customers with an easy way to find what they want, see all the options they have available, and compare prices in one place. When users go to a comparison shopping engine they’re going to buy, not to window shop or casually peruse, so you want your product from your shop up there with those search results.
Most comparison shopping engines do charge merchants a pay per click or pay per action charge to be displayed on their engines, but when you’re placing yourself right in front of already interested buyers, it’s a worthwhile investment. In addition to this, the comparison shopping engines will also require merchants to submit a formatted product feed to be used on the engine, and this should be updated frequently with always accurate information. The feed will be comprised of the photos and information you want customers to see.
For e-commerce merchants, there are a few different applications one can use to create and submit these feeds easily, so you’re not wasting too much precious time creating the feeds that allow you to be placed on these engines. Within these feeds, the optimization of product descriptions and updating prices are one of the major points of concern, as these are what customers are going to be looking toward first to ensure they’re getting just what they want for the very best deal.