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How Do You Create Your Unique Selling Proposition?

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The unique selling proposition is practically business 101, but it is also one of those things that falls in the category of easy to think about or discuss, but incredibly difficult to implement. The unique selling proposition or USP is, as the name implies, something unique about your product that…

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How Should You Price Your Products?

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Just before you open the doors—real, digital, or otherwise—on your business, one of the most important things you need to figure out is the price. This is going to have a huge effect on everything about your business, from what kind of profits you can expect to pull in per…

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Are Pinterest Ads Right For You?

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There’s a whole load of different social media platforms out there, each one with its strengths, and particular demographics. Another of the more popular platforms is Pinterest, with its business-friendly Pinterest Ads. But can this social platform work for you? The answer to that depends on you and your business…

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Cash in this Christmas!🎄💰

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Ecommerce is heading into the busiest buying period of the year, so if you have been thinking about starting an online business, now is the time! In 2017, ecommerce was responsible for around $2.3 trillion in sales and is expected to hit $4.5 trillion in 2021 (according to a Statista report)….

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3 Customer Support Channels For Your Business

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These days, there’s more to customer support than reading letters from the mailman or taking a call on the phone. Businesses have a lot of digital channels that can help people to deal with customer concerns and it’s important you take advantage of these tools! Customer service is more important…

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Use Customer Complaints As An Opportunity

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No one likes it when something goes wrong, and that’s especially true when it comes to an online transaction. But if you find yourself in a situation where you’re dealing a customer complaint, then you’re potentially in a position to improve your situation for both you and your customer! But…

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What Are Key Metrics For Your Business?

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You can’t run an effective business without having good information about that business. After all, if you don’t know how much revenue you’re generating every month versus how much you spend on operations, you won’t know how much profit you’re creating for yourself! So getting good information is a critical…

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Don’t Make These Basic Copywriting Mistakes

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Unless you’ve engaged the services of an advertising agency, or some other kind of marketing company, you’re probably going to be handling writing your own copy for your marketing and website. There’s absolutely nothing wrong with that, especially for a smaller business, as the tools to write your own marketing…

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