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All Posts By

amanda

Email Blacklists and How to Avoid Them

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Email marketing is a good way to get the click-throughs you are looking for, and they also allow you the chance to get creative and include a call to action; however, none of this will matter if you find yourself facing a poor deliverability rate. What Is an Email Blacklist?…

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Getting To The Bottom Of Upselling

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Upselling is an all too often unexplored avenue for ecommerce marketers, but it’s one that is certainly worth exploring if you’re looking for methods that are known to increase revenue. It’s not at all rare to focus on lead generation methods and getting new customers in, but what about selling…

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Creating An Engaging Shipping Confirmation Email

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When a customer makes an order online, they’re excited to get their package. When that shipping confirmation email comes through, it’s a pretty exciting time, making this an email they’re extremely likely to engage with. With this near guaranteed engagement, this is an undervalued opportunity to reach out to customers,…

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Common Email Subject Line Myths

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Research into email subject line trends is a big part of making sure your email marketing stays effective and relevant. One huge problem with this, however, is that there are many myths circulating out there masquerading as fact, and it’s important to set these myths apart from the realities. Some…

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