A shipped package is a brand’s top opportunity to physically connect with their consumers, and it’s one of the most underused opportunities for clever and creative marketing. Packaging was once just a need to ensure packages and their contents arrived at their destination safely, but today it presents brands with a real opportunity to show their true personality in a fun and special way. With the right approach, an unboxing can create the perfect experience and Instagram-able moment.
In a survey from Dotcom Distribution held in 2016, it was found that 40% of consumers are more likely to make a repeat purchase from an online merchant who pays close attention to premium packaging experiences. A few steps to creating the perfect unboxing experience include:
- Packaging – Your main shipping vessel is the most important part to consider, and it’s the part the consumer will grab for first when their package arrives. While going for the gusto and making your main packaging flashy or photo-worthy might seem like a great idea, keep in mind that sturdiness is the most important element to pay attention to.
- Tissue paper – Wrapping products in tissue paper makes receiving orders more like receiving a gift; providing that extra layer before getting to the good stuff. Special branded or custom designed tissue paper is an Insta-worthy option to consider.
- Filler – Filler helps to keep package contents safe, and while you can go with the traditional bubble wrap or Styrofoam packing peanuts, opting for crinkle paper or excelsior makes a bigger impression.
- Stickers – Stickers are reasonably inexpensive, and they are the perfect option for topping off a tissue paper wrapping. With stickers, you’re given the opportunity to brand each package without breaking a budget.
Promotional materials and business cards – Business cards, brochures, catalogs, and newsletters are the perfect additions to packages that show suggested items, contact information, and a little something extra for consumers to look at and remember you by.