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Use Customer Complaints As An Opportunity

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No one likes it when something goes wrong, and that’s especially true when it comes to an online transaction. But if you find yourself in a situation where you’re dealing a customer complaint, then you’re potentially in a position to improve your situation for both you and your customer! But…

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What Are Key Metrics For Your Business?

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You can’t run an effective business without having good information about that business. After all, if you don’t know how much revenue you’re generating every month versus how much you spend on operations, you won’t know how much profit you’re creating for yourself! So getting good information is a critical…

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Don’t Make These Basic Copywriting Mistakes

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Unless you’ve engaged the services of an advertising agency, or some other kind of marketing company, you’re probably going to be handling writing your own copy for your marketing and website. There’s absolutely nothing wrong with that, especially for a smaller business, as the tools to write your own marketing…

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Are You Retaining Your Customers?

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One of the things that any business is focused on is growth. The most obvious form of growth is in acquiring new clients/customers that come to you for the product or service that you provide. But this is only one part of the growth equation. Another, similarly important component is…

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Driving Traffic To A New Online Shop

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When you have a new online shop, one of your very first priorities is going to be getting visitors to your store. Not only do you want traffic, but you want valuable traffic from those people most likely to convert their visits to sales. So, how do you drive traffic…

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Comparison Shopping Engines To Increase Your Sales

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What are comparison shopping engines exactly? They provide merchants with a lot of opportunity in terms of attracting new customers, increasing traffic and sales, and the ability to check yourself against your top competition. One of the most popular comparison shopping engines is none other than Google Shopping, and looking…

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Optimising Product Pages to Land More Sales

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You have tackled the challenge of getting traffic to your online store and are now finding that it is time to start optimizing the product pages to help you land even more in sales. The product pages should be appealing and engage the customers and entice them to add more…

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