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Don’t Make These Basic Copywriting Mistakes

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Unless you’ve engaged the services of an advertising agency, or some other kind of marketing company, you’re probably going to be handling writing your own copy for your marketing and website. There’s absolutely nothing wrong with that, especially for a smaller business, as the tools to write your own marketing…

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Are You Retaining Your Customers?

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One of the things that any business is focused on is growth. The most obvious form of growth is in acquiring new clients/customers that come to you for the product or service that you provide. But this is only one part of the growth equation. Another, similarly important component is…

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Driving Traffic To A New Online Shop

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When you have a new online shop, one of your very first priorities is going to be getting visitors to your store. Not only do you want traffic, but you want valuable traffic from those people most likely to convert their visits to sales. So, how do you drive traffic…

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Comparison Shopping Engines To Increase Your Sales

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What are comparison shopping engines exactly? They provide merchants with a lot of opportunity in terms of attracting new customers, increasing traffic and sales, and the ability to check yourself against your top competition. One of the most popular comparison shopping engines is none other than Google Shopping, and looking…

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Optimising Product Pages to Land More Sales

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You have tackled the challenge of getting traffic to your online store and are now finding that it is time to start optimizing the product pages to help you land even more in sales. The product pages should be appealing and engage the customers and entice them to add more…

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Delighting Customers

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It’s great whenever you make a sale online, but too many businesses make the mistake of just stopping at that point, content with the sale. However, what happens if you take extra steps to delight the customer? The answer is that you increase the chances of earning a repeat customer…

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Building A Business Without Quitting Work

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Owning your own business is a dream for millions of people. However, it’s something that takes a serious investment of time, effort, and money. For those who are already in a situation that requires them to hold down a steady source of income, taking the big plunge into entrepreneurship isn’t…

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Crafting More Persuasive Product Copy

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Most retail business owners didn’t get into the industry to write amazing stories. After all, sales are the bottom line that you’re focused on. But, in a world where most people are shopping online, the fact is that your product copy will have a huge impact on sales potential. There…

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