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Common Email Subject Line Myths

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Research into email subject line trends is a big part of making sure your email marketing stays effective and relevant. One huge problem with this, however, is that there are many myths circulating out there masquerading as fact, and it’s important to set these myths apart from the realities. Some…

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Abandoned Shopping Cart Email

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According to the Baymard Institute, the rate of shopping cart abandonment in ecommerce sits solidly at around 70%. This is a lot of interested customers browsing, adding to cart, and abandoning their would-be purchases. The challenge for ecommerce sites is how to get these customers back to realize these purchases….

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How Do You Create Your Unique Selling Proposition?

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The unique selling proposition is practically business 101, but it is also one of those things that falls in the category of easy to think about or discuss, but incredibly difficult to implement. The unique selling proposition or USP is, as the name implies, something unique about your product that…

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How Should You Price Your Products?

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Just before you open the doors—real, digital, or otherwise—on your business, one of the most important things you need to figure out is the price. This is going to have a huge effect on everything about your business, from what kind of profits you can expect to pull in per…

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Are Pinterest Ads Right For You?

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There’s a whole load of different social media platforms out there, each one with its strengths, and particular demographics. Another of the more popular platforms is Pinterest, with its business-friendly Pinterest Ads. But can this social platform work for you? The answer to that depends on you and your business…

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Cash in this Christmas!🎄💰

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Ecommerce is heading into the busiest buying period of the year, so if you have been thinking about starting an online business, now is the time! In 2017, ecommerce was responsible for around $2.3 trillion in sales and is expected to hit $4.5 trillion in 2021 (according to a Statista report)….

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3 Customer Support Channels For Your Business

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These days, there’s more to customer support than reading letters from the mailman or taking a call on the phone. Businesses have a lot of digital channels that can help people to deal with customer concerns and it’s important you take advantage of these tools! Customer service is more important…

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