With consumer’s being more empowered now than ever before, the following 9 eCommerce trend predictions could well influence the overall buyer experience in the global marketplace.
Adaptation and transformation are the keywords in 2015 – however, flexibility is hot on their tails because you have to be flexible enough to adjust to the empowered consumer.
Big buying days of the year will become more prominent and more volatile – Black Friday, Cyber Monday, and Small Business Saturday are some of the biggest shopping days of the year, thereby necessitating ultra-tight supply lines and scale on demand during sales spikes.
Consumers have been empowered by more purchasing and shipping options – as they are very opinionated and vocal about this, you must deliver your products and on your promises.
Despite the expense involved, the return process is vital – what you ship may get returned for a number of reasons. However, this is vital to customer satisfaction and ensuring a pleasant consumer buying experience.
It’s not about location, location, location anymore – different brands are being pulled into new markets by the consumer and this will enable them to leverage more control.
Relevance is established for same-day, in-store pick up – you are able to use a particular store as your personal pick-up center after having browsed the internet and made your purchase.
The internet marketplace never closes – with 24/7/365 access, consumers worldwide can tap into your website to find what they are looking for. This means that customer service, fulfillment centers, and facilities are available when needed.
Uneasy relationships between offline and online retail have become mutually beneficial – more importantly, the offline shopping experience has evolved by being “right-sized.” So it won’t be going away any time soon.
You’ll gain customers by ditching inventory – don’t be fooled by this. It means that e-tailers will be offering more discounts if the customer is willing to wait for their order, thereby decreasing the need for massive inventory.